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Having grown up around the artisanry of Ghanaian weaving, Akosua Afriyie-Kumi built a relationship – and a brand – with local craftswomen in order to translate the traditional craft into modern, design-led accessories.
A Family Business
Case studies and how-tos to take you from startup to scale-up and beyond.
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Connect with Your Audience and Drive Engagement
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How The Happiness Planner Creates More Content in Less Time
Expert insights, industry trends, and inspiring stories that help you live and work on your own terms.
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How to Successfully Start a Small Business Online: Tips and What to Avoid
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19 Tips to Grow Your Business in 2020
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How Stretch & Flex Started and Grew During a Pandemic
Connect your digital tools so you can do more with your marketing.
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Introducing Mailchimp Stores and Appointments
We surveyed more than 500 entrepreneurs about starting a business—and what they'd do differently next time. Here's what you need to know.
A collection of original content that celebrates the entrepreneurial spirit.
Furniture maker Mac Collins on heritage-led design
Use this 10-step checklist to create a website that expresses who you are and supports your business success.
Use these tips to catch your customers’ attention and spur them into action.
Catch up on tips and marketing wisdom from freelancers and agencies around the world.
The latest updates to our APIs and developer tools.
For many creatives running their own business, the financial side can be the hardest thing to get to grips with. Starting out on the right footing with your finances is essential – here’s a handy guide to doing it correctly.
Use these e-commerce website design tips to increase your online store sales.
Self-improvement, brands to check out and things to see and do – from food to fashion.
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Customer Spotlight
How a Lifestyle Brand Makes Lasting Connections with Welcome Emails
13 min read
This is about more than signing a few forms on the first day. How you welcome and integrate new employees into your business is an essential part of the hiring process.
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A Look Back at 2019’s Small Business Marketing Trends and Tips to Find Success in 2020
An in-depth look at the marketing trends of 2019 and insights to help make 2020 the best year yet for your small business.
Read about our latest and greatest product announcements and updates to your favorite Mailchimp features.
Get access to tools in your Mailchimp account designed just for freelancers and agencies like you.
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A little knowledge can go a long way. Which is why we’re sharing some smart, simple ways to help you reach your goals, no matter how big or small.
Family comes first, especially this time of year.
This 100-year-old candy store in St. Louis is rich in history—and chocolate.
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Apple Mail Privacy Protection Resources
Brand With Style
Get the latest on new features, product improvements, and other announcements.
The hair dye company uses segments and Mailchimp’s WooCommerce integration to boost the relevance of their messaging and drive more sales.
How The Happiness Planner Creates More Content in Less Time
Case Study
How Good Dye Young Increased Their Monthly E-commerce Revenue by 305%
Business Tips
Keep Your Business Sailing Smoothly While You’re on Vacation
What can 3 iconoclasts of the fashion world teach us about marketing? More than you think.
Kick start the holidays with this Second Act episode chock full of food, family, and tradition.
The hair dye company uses segments and Mailchimp’s WooCommerce integration to boost the relevance of their messaging and drive more sales.
SMBs, marketers, and entrepreneurs like you need insights, data, actionable takeaways, and more than a little inspiration. We've got you.
What you need to know about Apple Mail Privacy Protection and its impact.
How one designer found her signature in color
Switching Off
Whether you’re building your first campaign, learning how to optimize your marketing strategy, or anything in between, we’ll walk you through every step.
We’ll walk you through the basics of email marketing to get you started, and give some valuable tips along the way to help keep you on the right path.
Get some real-life inspiration from people like you. See how others are building their brands, and get the details you need to follow in their footsteps.
Everything you need to know about... onboarding new hires
Singer-songwriter Shirley Manson talks to acclaimed musicians about their breakthrough songs.
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6 Ways to Get More Conversions on Your Landing Page
A collection of original content that celebrates the entrepreneurial spirit.
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ITA Leisure: bringing diversity outdoors
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Podcasts —
How Good Dye Young Increased Their Monthly E-commerce Revenue by 305%
Using Mailchimp’s Calendly integration, this e-commerce business is able to quickly broaden their motivational content offering.
Compare how your emails are doing with the average unique open, click, bounce, and abuse complaint rates for thousands of Mailchimp users.
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Expert Insights
Starter pack: Your step-by-step guide to financial literacy
Learn about the legal, financial, tax, and marketing considerations of starting a new business.
Features for helping clients
We’ve launched commerce solutions that help businesses launch their online store, offer appointments, market and grow their business—all in one place.
Search, social, email, and more ideas for driving visitors to your website.
A year can transform a business. Listen as owners take stock of their journeys.
Business Tips
How to Create a Homepage That Drives Clicks
We rounded up advice from some of our savviest customers about how to succeed in the new year.
Release Notes
Get inspired by your peers
Product Updates
Surveys helped the virtual Pilates studio make quick adjustments and plan for long-term success.
The Jump: Season 3
Using Mailchimp’s Calendly integration, this e-commerce business is able to quickly broaden their motivational content offering.
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Ban.do sends a series of welcome automation emails to make sure new customers feel right at home.
Use custom data from your app to power timely, relevant marketing campaigns.
When the pandemic threw her day-to-day into sharp relief, Jade Akintola recognized the need to explore and create a space of calm and leisure for the underserved.
There’s a lot to do when you’re first figuring out how to start an e-commerce business. It can seem overwhelming to take that first step, but it doesn’t have to be.
A collection of original content that celebrates the entrepreneurial spirit.
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For Freelancers & Agencies
Business Tips
How to Develop a Strong Digital Brand for Your Business
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Email Marketing Benchmarks and Statistics by Industry
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The brand putting Ghanaian artisanship on the global map
Transactional Email
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Business Tips
How to Start an E-Commerce Business – A Complete Guide
Inspired by the Afrofuturism movement of the sixties and stories from his Jamaican grandmother, the cover star of our creative business issue creates sustainability-minded furniture and home goods that honor both his ancestry and the planet.
Transactional API
Business Tips
How to Launch a Website
Industry deep dives, macro trends, and profiles of fascinating businesses and founders.
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Case Study
Why Small Businesses Should Start Marketing on Day One
One of two cover stars for our creative business issue, Leta Sobierajski is a Brooklyn-based graphic designer and artist who went against the grain to build her own distinct visual style.
An expert shares 7 things to focus on to create an engaging website and digital presence.
Films —
Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, trigger event-based emails, and more.
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Send targeted and event-driven emails and handle and parse inbound email from your users.
Want to take a vacation without worrying about your business? Check out our tips and tools to keep your business running, even when you're not at work.
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